Campaigning for Justice in Scotland

Campaigning is about changing things for the better. It means identifying a problem, making decision-makers aware of what the problem is and persuading them to take action to resolve the issue.

The greatest resource of a campaign is the number of people prepared to take part. A campaign is strongest if everyone involved is giving the same message. For example, a community equipment campaign would need to ensure that all local societies work in partnership and speak with one voice.

Local campaigners provide the examples of why change needs to happen. Without that evidence of need a campaign will fail. A strong case to the media will have a huge impact on the success or failure of your campaign.

Getting it right: It is only possible to know if you are campaigning for the right thing if the people it affects are actively involved throughout the campaign.

Credibility: The people you want to influence will pay more attention to your argument if you can show why it matters to them.

Impact: Make sure you can get as much information as possible to back your arguments and ensure that the information you present is accurate.

There are many ways to involve people in a campaign. This toolkit will give you information and advice to help you take your campaign forward in your area.

Energy and commitment are the key to success. Good luck!